Plenary speakers for the East Asia Agent Conference 2024

Satyadhi Hendra, Director Indonesia-Britain Education Centre (IBEC)

Satyadhi Hendra

Director, Indonesia-Britain Education Centre (IBEC)

Satyadhi Hendra, with over 25 years of experience in the education business, began his career as the Personal Assistant to the Managing Director of KING'S Group of Education. Simultaneously, he worked as a junior counsellor at IBEC, receiving training from the British Council in both Indonesia and Manchester. Since 2003, he has served as the company's director. Alongside his professional achievements, Hendra is also involved as the chairman of Benteng Heritage Foundation.

Thi Hong Nham (Lucy) Lu, Director/ Owner, Duc Anh EduConnect & SIUK Vietnam

Thi Hong Nham (Lucy) Lu

Thi Hong Nham, Director/Founder of Duc Anh Education Agency and Country Director of SIUK Vietnam, has over 17 years of experience in the Vietnamese government sector as a high school teacher and university lecturer. She received an AusAid scholarship in 1997 to pursue a Master's degree in Education Administration at UNSW-Australia. In 1999, she returned to Vietnam and established Duc Anh agency, focusing on student recruitment to English-speaking countries. 

Michelle Tinloi, Managing Director Education Tower, Thailand

Michelle Tinloi

Managing Director, Education Tower, Thailand

Michelle Tinloi is a dedicated and passionate director with 20 years of experience in the education sector. With a strong background in admissions, sales, and recruitment, she holds an MBA and a Law degree. Currently, she serves as the Managing Director at Education Tower, overseeing the strategic direction, operations, and business development of three education consultancies in Thailand, Vietnam, and Japan.

Devina Sivagurunathan, Executive Director, MABECS Malaysia

Devina Sivagurunathan

Devina Sivagurunathan serves as the Executive Director at MABECS, Malaysia's most experienced UK education agency, with over two decades of expertise in student recruitment across Malaysia and the United Kingdom. Prior to her role at MABECS, Devina held positions as an international officer at the University of Warwick and SOAS, University of London. She also served as the international marketing manager at the University Campus of Football Business for a year.

Lissapat Kraikruan, Designation: Visa outreach officer for UK Visas and Immigration (UKVI), British Embassy in Bangkok

Lissapat Kraikruan

Designation: Visa outreach officer for UK Visas and Immigration (UKVI), British Embassy in Bangkok

Lissapat Kraikruan is responsible for overseeing the dissemination of visa information in Thailand, Malaysia, and Singapore, as well as liaising with the private sector and education institutions across these countries. As a visa outreach officer, Lissapat aims to provide information while strengthening the effectiveness of visa operations and innovating new approaches to provide the optimum UKVI service for applicants.

Rob Lawrence, Director, Prospect Research & Marketing

Rob Lawrence

Principal, Prospect Research & Marketing

Rob is highly knowledgeable and experienced in the international education field. He conducts interviews with diverse stakeholders for global universities and institutions. With 30 years of experience spanning 38 countries, he assesses market demand and potential, contributing to strategic initiatives and partnerships. His expertise includes regulatory environments, compliance systems, financial due diligence, and enhancing employability and branding strategies worldwide.

Graham Kelly, Prospect Research & Marketing Founder Originate Pte Ltd, Co-Founder PreSearch,ai

Graham Kelly

Co-Founder PreSearch,ai, Prospect Research & Marketing Founder Originate Pte Ltd

In 1986, Graham Kelly graduated with a BSc Honours Degree in Chemistry from the University of Edinburgh. This proved a surprisingly good preparation for his first job in advertising - copywriter for a Dutch B2B agency specialising in the chemicals industry.

Graham then embarked on a career in mainstream advertising. He progressed to Executive Creative Director at the world’s leading creative agencies, including Ogilvy, Leo Burnett, Saatchi & Saatchi, Isobar, BBH and TBWA.